In sales, there is no such thing as playing dress up. Or is there?
On a sales call/meeting, there is no such thing as playing dress up. A good product/service will always be good and a bad one, will always be bad. Or is it?
Dressing our product/service with tactics like building rapport, transparent frameworks, emotional impact and handling objections, don’t make it a good product/service.
We’re strong advocates of all that encompass sales including all of the above, as long as they complement a “good product”. But the product is what it is, and we still have to sell it. What if it’s not a good product?
“Good” is a subjective term. Every person defines things, people, emotions as “good” or “bad” based on preference. Based on taste. What’s good for one person, might be bad for another.
Accepting a position as a sales rep, comes with only one requirement. A buy-into the product/service so we can remove labels of “good” and “bad” from the situation. There’s no better time than the early days, to do a thorough due diligence:
- Learn all about the company and its products/services
- Understand the industry as a whole
- Follow the company’s online history (no surprise is a good surprise)
- Find the value and the added-value (comparatively) of the product/service we’ll sell
- Buy into the product/service and into the workload that comes with promoting it
If we’re still of the opinion that the product/service is “bad”, should we really be in the front line selling it? We’ re not doing anyone a favour (including ourselves), to be promoting something we don’t have strong opinions of.
Secure your position with a “good” product/service, and you might never really have to sell again.
Through a series of highly targeted training sessions, allFX-Consult provides a holistic Growth Training that aims fix what’s broken in conversations with leads and clients. The world is in constant motion, and this motion changes the way we perceive people, products and services. It not only changes our perception as buyers, but also as sellers. This relationship is dynamic and requires education and awareness on top of a solid framework. Check out the training modules of Mindset, Performance, Markets and Industry Essentials in detail here.