FX Marketing and Sales find themselves battling for the spotlight all the time. Business development teams play a crucial role in driving growth, but they can’t do it alone. This is where marketing extends its hand and supplies the firepower needed to reach and surpass targets. So how can marketing supercharge business development efforts?

 

1. “I remember you”

 

The main goal of marketing is to get your brand out there. Engaging content, smart campaigns, and engaging with your audience on social media, are just some of the methods marketers use to increase your brokerage’s visibility and brand awareness. When potential clients know who you are and what you offer, your business development team has a much easier time connecting the dots, making FX marketing and sales equal soldiers in all efforts.

 

2. The right traffic

 

One of the biggest challenges for business development teams is… you guessed it: qualified leads. In addition to building brand recognition, marketing will deploy lead gen strategies and use various methods to attract potential clients who are genuinely interested in your brokerage and who are qualified to potentially engage in trading with you. From inbound tactics like content marketing and SEO to outbound strategies like email marketing and seminars, a goal is to fill your pipeline with quality leads to pursue.

 

3. Make it pretty

 

When it comes to sealing the deal, having the right materials can make all the difference. Creative and informative collateral such as brochures, presentations and other supporting material can showcase your value’s and highlight its competitive edge. Make your business development team proud to get out there and be confident when communicating. There’s nothing stronger than a bonded FX marketing and sales effort towards a common goal.

 

4. Who are you?

 

Credibility and trust are key. Marketing plays a pivotal role in building and maintaining your image & reputation as a trustworthy and reliable broker. How? Through things like content which establishes thought leadership, testimonials, review management and transparent communication, marketing builds confidence in potential clients.

 

5. Here to stay

 

Once you’ve acquired a client, the work isn’t over. Marketing continues to support business development efforts by nurturing client relationships and encouraging repeat business. By providing valuable resources, timely updates, and personalized communication, marketing keeps a client engaged and satisfied, increasing their lifetime value to your brokerage.

 

FX marketing and sales are one fist. Marketing should be seen as an ally for business development teams. By boosting visibility & brand awareness, providing engaging and informative material, building credibility and trust, and supporting retention, BDs will be better equipped to perform their duties and ultimately DEVELOP the BUSINESS.

 

#fxmarketing #leadgeneration # marketingandsales #startabrokerage

 

We discuss all of the above and more in our Capital Markets Training – for corporations and individuals

 

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More interesting topics to look into:

How to attract forex leads and maintain an audience for your brokerage

Marketing management – Build a Lean, Mean Marketing Machine 

Forex IB – Understanding the nature of an Introducing Broker

 

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Connecting offshore: With our clients in Belize, Seychelles, the Caymans, Martial Islands and St. Vincent offering the most flexible IB and White Label solutions.

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Contact us for a private conversation to discuss your case through the contact form or one of our emails at info@allfx–consult.com, partners@allfx-consult.com.