A partial Forex White Label is only a brand. Because it holds no regulation it cannot hold client funds, it cannot direct liquidity, it cannot approve compliance functions on its own and it cannot rest data on its own CRM. It’s a great solution for startup businesses, that need low cost, high payouts and time to grow.

Partial Forex White Labels can get better terms of business because the established broker controls the majority of operations. The risk for the WL provider, is limited to the solicitation methods implemented by the PWL.

This is scrutinized heavily by the forex White Label provider, who can discontinue the partnership if the partner is in breach of terms. If the provider doesn’t take action, it faces penalties from its regulators, or even worse, the withdrawal of its license(s).

Good communication is a must from the beginning and its a harder deal to strike than a full Forex White Label. Some forex White Label providers, might opt to give better terms and support through an Introducer Broker program due to its similarities, to avoid the complexities of a partial White Label. 

A full forex White Label is not just a brand. To be eligible, it requires regulation that allows the company to hold client funds, it can direct liquidity, it can approve compliance functions and it can rest data on its own CRM with complete anonymity from the WL provider.

It can be a challenge for established brokers to White Label their trading platforms, due to the workload and risk associated, so interested parties should have existing business and a solid plan (already in place) that benefits both parties.

In a nutshell, the full White Label forex broker will receive a branded trading platform, price feed for instruments required, support with functions such as liquidity, back end systems, order processing, payment methods, even marketing and sales in a mutually beneficial deal.

Last but not least, any interested party should learn all about legal and compliance, search for expert partners (internally or outsourced), choose carefully for the right partner, decide on technology that caters to their specific market (region) and understand the costs of both setup and maintenance of the business.