A good sales bet - sell as if we're selling to ourselves

On a sales call/meeting, all bets are on. A good sales bet? Sell as if we’re selling the product/service to ourselves.

💡If we are not convinced to buy our own product, why would anyone else be?

In every other conversation 🗣️, we do exactly that. Whether discussing politics, social, with our inner circle, casual, formal, business or other, our strong opinions reflect our personality and our belief in what we consider true.

If we don’t have a strong opinion, we normally concede or stay quiet. Conceding or staying quiet in sales is not an option ❌.

We are the first and last defense of a product/service so valuable that:

1. It solves painful problems, whether superficial or deep
2. It compliments existing solutions and adds value through competitive advantages
3. It boosts growth (potential and realized growth)

Before creating our script, we should ask ourselves:

👉What pains does my product/service solve❓
– Start by the abstract/superficial pains and dig deeper to find the serious ones.
– Do we relate with these pains❓
– Make them personal and challenge our product/service to solve them all.

👉What added value does my product/service provide❓
– Start by looking at similar providers and what they offer. Compare our product/service to theirs and find our advantage 🤓.
– If there is none, discuss our value proposition with the management. Find true value and not regurgitated online material.
– Don’t stop until we personally (not the company) buy into this value ✅.

👉How does my product/service encourage growth❓
– Start by picturing an environment where our product/service is NOT available.
– The pains discovered above and the added value, are all real and they are now also personal. If they are not solved, we miss valuable opportunities, we concede to weaker options, we stay behind.
– This is the opposite of growth📈. Would we knowingly not choose growth over stagnation?

💡We bought into our product? Why keep this knowledge to ourselves?

Instead of looking at sales as the repeating chore🥱 we have to do day-in-day-out, the purpose becomes clearer. It’s about sharing this discovery, with the intention to inform📢, educate📖 & support🤲 others who just don’t know about it yet.

Don’t sell – reach out to as many #prospects as you can, and spread the love❤️.